Prosper from good growth
The world needs a hive of purposeful people and brands. We make that happen.
Purpose Hive is a consultancy in
brand purpose strategy and its implementation.
Customized solutions that enable businesses to prosper by focusing on creating positive impact.
What is purpose?
Purpose in business for the 21st century represents any form of positive impact that benefits humanity and/or the planet. This includes sustainability, ESG, equity, DEI, social justice, biodiversity, accessibility, anti-racism, etc.
Why is purpose important?
It is inevitable that purposeful brands that have a strategic vision to grow for the long term will prosper. Becoming profitable from good is essential in today's world because of many factors including: supply chain challenges, Gen Z's market share, an awakened audience, environmental legislation, etc.
Offerings
There is always a strategy to be profitable from doing good…
and we find that strategy.
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Do any of the following apply to you? If so, we can help.
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You need to find a brand purpose that will also be profitable for your business long-term
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You have already begun your brand purpose journey and need guidance and/or support along the way
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You need advice on how to implement the purpose strategy into different facets of your business
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You are figuring out processes and operational gaps in your brand purpose journey
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You need to integrate strategic and purpose inputs from different service providers into a cohesive plan of action
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You need a quick brand purpose assessment
About
Purpose Hive is female-founded and minority owned consultancy based in NYC.
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Some of their key highlights:
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Former SVP of Revenue, Marketing & Sales, and conference emcee at Sustainable Brands
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Former CMO of the Advertising Research Foundation
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B2B & B2C brand side: P&G, Campbell's, Gillette, Grainger, Safeway, etc
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B2B & B2C agency side: Novartis, Girl Scouts, United Nations, Infor, etc
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Thought leadership, speaker/moderator at key marketing/sustainability events, academia, etc
Touseef Mirza, Co-Founder and Co-CEO
Brand Strategy & Manifestation
Touseef is an Adjunct Professor at New York University teaching personal purpose and personal branding, the former Chief Marketing Officer of the Advertising Research Foundation, a former Group Strategy Director at Wunderman Thompson, and has been a Brand & Marketing Strategy Consultant for Good. Her science background coupled with over 20 years’ experience in branding, marketing, strategy, and communications has made her an avid analytical thinker and big picture visionary who rallies people to bring creative, impactful ideas to life. She speaks 3 languages and lives in her beautiful crazy NYC.
Samuel Monnie, Co-Founder and Co-CEO
Brand Transformation & Marketing
Samuel is a Marketing Reformer and the former SVP Revenue - Sales & Marketing - for Sustainable Brands. His global marketing leadership experiences include brand-building, integrated marketing, digital and eCommerce, innovation, and culture mobilization. He brings experience in transforming capabilities and organizational performance via Center of Excellence roles and as a marketing transformation consultant. He was an Adjunct Professor at DePaul University and has taught International Business, and Brand Strategy. From the UK, and of Ghanaian heritage, he’s lived in Germany, and Switzerland and now resides in the NYC area. He speaks German, French, and Ga (Ghana).
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